Browsing by Subject "Comunicazione digitale"
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L'altra "P" del marketing : il Public engagement come leva del marketing nell'era 2.0
(Universita degli studi di Salerno, 2016-07-20)The role of universities in recent years is changing towards a proactive and utilitarian vision. Universities, State and Industry form a triple helix with the potential for economic and social development of the community. ...