Browsing by Subject "Content analysis"
Now showing items 1-3 of 3
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Cultural heritage e social media engagement. L’esperienza delle imprese storiche del Made in Italy
(Universita degli studi di Salerno, 2017-06-27)Obiettivi. Il lavoro ha la finalità di approfondire le modalità di utilizzo delle leve connesse al cultural heritage nelle strategie di social media communication delle imprese storiche del made in Italy, indagando l’effettivo ... -
Is it still disintermediated? The role of the influencer news-maker in the social platform era
(2022)n the last 20 years, the Internet revolution has driven the traditional news-models featured by the journals' gatekeeping towards a brand-new disintermediated logic made by prosumers. This phenomenon has drastically reshaped ... -
The Political Communication of Italia Viva on Instagram: From its Formation to the COVID-19 Emergency
(2021)On 16th September 2019, Matteo Renzi in live recording announces his exit from PD and the formation of a new party called "Italia Viva". According tothese socialand political events, the research aims at ...