Il ruolo culturale della comunicazione sociale / The Cultural Role of Social Communication http://elea.unisa.it/xmlui/handle/10556/3293 2026-04-20T11:30:37Z 2026-04-20T11:30:37Z Pira, Francesco Cava, Antonia http://elea.unisa.it/xmlui/handle/10556/3312 2025-04-30T14:59:14Z 2018-01-01T00:00:00Z

I linguaggi della comunicazione sociale: storytelling e cittadini del web Pira, Francesco; Cava, Antonia The article reconstructs the historical stages that the social communication has faced and the context where it works. It outlines the social, media, technological, cultural, economic environment and the imaginaries in which these communication flows have developed their effects. The analysis achieves to a definition of a connected public culture in which the forms of individual cultural production become public language that “contaminates” the representations professionally constructed.

2018-01-01T00:00:00Z La Rocca, Gevisa http://elea.unisa.it/xmlui/handle/10556/3311 2025-04-30T14:59:13Z 2018-01-01T00:00:00Z

Nuove forme di comunicazione sociale. L'emergere della communication voice La Rocca, Gevisa The new forms of communication of good issues must be examined within the framework of change that mediatization produces on the expressive and organizational modalities of insti-tutions and individuals. It is necessary to consider the impact of media hype on the commu-nication of good issues, taking into account how the transmission of good issues has changed, in fact they - now - spread through social media, are supported by individual moti-vations and have a range of increasingly broader action. In this new guise the communication of good issues is called “antifragile” and its expressive modalities are defined as communica-tion voice.

2018-01-01T00:00:00Z Rizzo, Rosalba http://elea.unisa.it/xmlui/handle/10556/3310 2025-04-30T14:59:12Z 2018-01-01T00:00:00Z

Mediating the Voice of Social blogging: A Multimodal Analysis of an American Personal blog Rizzo, Rosalba Social blogs and social blogging are terms used to describe second-generation Internet pub-lishing tools that blend features of both traditional blogging and social networking. The lines between blogging and social media continue to blur, making blogging more social, according to blog search engine Technoratiʼs report on why people blog. The weblog phe-nomenon raises a number of rhetorical issues, and one of the more intriguing of these is the peculiar intersection of the public and private that weblogs seem to determine. The confes-sional nature of blogs has redrawn the line between the private and the public dimensions of our lives and blogs can be both public and intensely personal in possibly contradictory ways. They are addressed to everyone and at the same time to no one and they seem to serve no immediate practical purpose, yet increasing numbers of both writers and readers are devoting increasing amounts of time to them. With an overview of the different definitions of the blogs, this study takes the reader through a journey of understanding the importance of blogs, how they work, who are the voices and who reads them.

2018-01-01T00:00:00Z Giumelli, Riccardo http://elea.unisa.it/xmlui/handle/10556/3309 2025-04-30T14:59:11Z 2018-01-01T00:00:00Z

Da Whatsapp al Flaming il passo è breve. Usi ed effetti degli Smartphones dei nativi digitali tra web reputation e devianza on line Giumelli, Riccardo The text starts from a research carried out in the Verona schools where we wanted to inves-tigate the uses and effects of Smartphones and social networks. The results also report the forms of cyberbullying exercised among the students. We will discuss this by focusing on the forms of hate speech and flaming. Before delving in to the analysis of the collected da-ta, we have reflected on the dialectic never ceased if the means of communication or its us-ers create the perverse and deviant effects that emerge. Rather than taking a position, in one way or another, a complexity of the issue emerges where the worst option is to take radically one of these opposing positions. We cannot deny how social networks have favored an extension and diffusion of flaming, as the students themselves tell. But, at the same time, it is naive to believe that there are no responsibilities of the users. In the background, there is a theme that prevails, that of a new hyperconnected generation, the always-connected generation, everywhere and the research try to understand better this generation in order to prepare us with the challenges that already are in front of us.

2018-01-01T00:00:00Z