Social web e generazioni: identità, relazione e comunicazione tra online e offline

Abstract

The aim of this research work is to present the results of a research project which investigates the social media use among four different generational cohorts – Baby Boomers, X Generation, Y Generation, Z Generation. Within a generational approach publics were analyzed in their peer-to-peer relationships and cross-generational implications. Across an ethnographic approach focus groups were conducted by means of age and gender variables. The emergencies highlight the changes among the generational publics in relation to three main categories: reflexivity, concerning topics such as the awareness and meta-communicative competence in understanding social practices and relationships, the self-narration, the digital intimacy; the category of space, concerning topics such as the 'space' and the sharing of social media in intergenerational relationships online and offline plus the individual’s own 'position' in the generational space and the memory one, concerning memory repertories and generational we sense topics. Particularly investigated was the re-configuration of identity in its generational aspects especially regarding the adults cohorts. [edited by Author]