Now showing items 1-3 of 3
The emergence of the anti-branding trend: theoretical and empirical investigations
(Universita degli studi di Salerno, 2019-05-26)
This thesis seeks to contribute to the extant knowledge about the relatively new problem of consumer’s anti-branding actions. More specifically, it explores why consumers assume adversely behaviours towards brands and how ...
Open Government Data to improve Public Service Quality: an empirical validation through a Structural Equation Model
(Universita degli studi di Salerno, 2019-06-28)
Objective: The thesis focuses on the concept of Open Government Data (OGD) as a new approach to the management of public administrations (Pereira et al., 2017; Wang and Lo, 2016; Zuiderwijk and Janssen, 2014; Attard et ...
La co-creazione del valore come costrutto multidimensionale. epistemologia e misurazione
(Universita degli studi di Salerno, 2019-07-09)
The study proposes the adoption of a synthesis view to the exploration of value co-creation according to a “meta”- ecosystems perspective that takes into account the theoretical and epistemological complexity of the ...