Sfoglia Economia e politiche dei mercati e delle imprese per Soggetto "SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE"
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Costruzione di un modello operativo per valutare e migliorare la CSR communication sulle Corporate Facebook Pages
(Universita degli studi di Salerno, 2018-05-02)The thesis aims to develop and implement an operational model to identify, assess and improve the requirements of CSR communication and, consequently, increase legitimacy on Corporate Facebook Pages. The study is divided ... -
Equal Opportunities to Prosper: A Statistical Analysis of Macro- and Microeconomic Factors
(Universita degli studi di Salerno, 2018-05-23)Societies strive to achieve socio-economic systems that provide equal and broadbased opportunities to their people. The concept of “equal opportunities” is a very complex one, and encompasses many definitions and several ... -
From emerging consumption practices to the development of dynamic capabilities in the era of the circular transition: evidence from the Italian context
(Universita degli studi di Salerno, 2022-11-17)The Ph.D. thesis work aims to investigate different modes to move towards the circular economy, that is the modalities through which to implement a system capable of regenerating itself by minimizing the consumption of ... -
How sense of power shapes consumers’ evaluative judgements and decisions
(Universita degli studi di Salerno, 2019-06-06)It is consumers’ perceived power (i.e. sense of power), and not their objective power, that directly triggers psychological and behavioral consequences. Across three experiments, by employing different types of experimental ... -
Toward the future community care: a multi-step exploratory study from a service & systems perspective focused on the key role of technology
(Universita degli studi di Salerno, 2023-07-18)In our fast-changing world, management and marketing acquire a strategic relevance. They become an important reference and support when it comes to making healthcare more effective, efficient, and sustainable. A key ...