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Il family brand nella comunicazione online: asset o liability? 

Santulli, Rosalia (2014-05-28)
The research fits in the international debate on the relationship between family involvement and performance, by introducing the branding strategies as moderating variable. Thus, the study approaches the problem by adopting ...
EleA themes by Ugsiba
 

 

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AuthorSantulli, Rosalia (1)Subject
Branding strategies (1)
Family involument (1)
Performance (1)
SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE (1)
... View MoreDate Issued2014 (1)Has File(s)Yes (1)
EleA themes by Ugsiba