Now showing items 1-5 of 5
How sense of power shapes consumers’ evaluative judgements and decisions
(Universita degli studi di Salerno, 2019-06-06)
It is consumers’ perceived power (i.e. sense of power), and not their objective power, that directly triggers psychological and behavioral consequences. Across three experiments, by employing different types of experimental ...
Strategic public management for sme competitiveness in processes of internationalisation of the italian economy
(Universita degli studi di Salerno, 2019-01-25)
With respect to the achievement of the research goals inherent to the Doctoral Thesis, it was considered opportune in PART ONE to examine developments in processes of internationalisation in Italy, with a focus on ...
The emergence of the anti-branding trend: theoretical and empirical investigations
(Universita degli studi di Salerno, 2019-05-26)
This thesis seeks to contribute to the extant knowledge about the relatively new problem of consumer’s anti-branding actions. More specifically, it explores why consumers assume adversely behaviours towards brands and how ...
Open Government Data to improve Public Service Quality: an empirical validation through a Structural Equation Model
(Universita degli studi di Salerno, 2019-06-28)
Objective: The thesis focuses on the concept of Open Government Data (OGD) as a new approach to the management of public administrations (Pereira et al., 2017; Wang and Lo, 2016; Zuiderwijk and Janssen, 2014; Attard et ...
La co-creazione del valore come costrutto multidimensionale. epistemologia e misurazione
(Universita degli studi di Salerno, 2019-07-09)
The study proposes the adoption of a synthesis view to the exploration of value co-creation according to a “meta”- ecosystems perspective that takes into account the theoretical and epistemological complexity of the ...