Sfoglia Marketing e comunicazione per Titolo

Items 22-23 di 23

    • Managing the experience co-creation in tourism 

      Buonincontri, Piera (Universita degli studi di Salerno, 2014-05-27)
      Studies until now revealed the common acceptation about the arising importance of co-creation for the satisfaction of the market and the consequent success of the company. Despite that, there is the general recognition ...

    • Smart city e sviluppo del territorio. Matera 2019: un'esperienza di successo 

      D'Alessio, Enrico (Universita degli studi di Salerno, 2020-06-18)
      The research is focused on smart cities as an evolution of territorial marketing and has the aim of analyse the specific role within the process of local development. Focus is on urban dimension as a functional level ...