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http://elea.unisa.it/xmlui/handle/10556/3311
Titolo: | Nuove forme di comunicazione sociale. L'emergere della communication voice |
Autore: | La Rocca, Gevisa |
Parole chiave: | Public service advertising;Mediatization;Voice |
Data: | 2018 |
Citazione: | La Rocca, G. (2018). "Nuove forme di comunicazione sociale. L’emergere della communication voice." Culture e Studi del Sociale, 3(2): 123-139 |
Abstract: | The new forms of communication of good issues must be examined within the framework of change that mediatization produces on the expressive and organizational modalities of insti-tutions and individuals. It is necessary to consider the impact of media hype on the commu-nication of good issues, taking into account how the transmission of good issues has changed, in fact they - now - spread through social media, are supported by individual moti-vations and have a range of increasingly broader action. In this new guise the communication of good issues is called “antifragile” and its expressive modalities are defined as communica-tion voice. |
URI: | http://www.cussoc.it/index.php/journal/issue/archive http://elea.unisa.it:8080/xmlui/handle/10556/3311 http://dx.doi.org/10.14273/unisa-1561 |
ISSN: | 2531-3975 |
È visualizzato nelle collezioni: | Culture e Studi del Sociale. Vol. 3, n. 2 (2018) |
File in questo documento:
File | Descrizione | Dimensioni | Formato | |
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La Rocca, G. (2018).pdf | Culture e Studi del Sociale 2018, 3(2), 123-139 | 330,55 kB | Adobe PDF | Visualizza/apri |
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