Utilizza questo identificativo per citare o creare un link a questo documento: http://elea.unisa.it/xmlui/handle/10556/3311
Titolo: Nuove forme di comunicazione sociale. L'emergere della communication voice
Autore: La Rocca, Gevisa
Parole chiave: Public service advertising;Mediatization;Voice
Data: 2018
Citazione: La Rocca, G. (2018). "Nuove forme di comunicazione sociale. L’emergere della communication voice." Culture e Studi del Sociale, 3(2): 123-139
Abstract: The new forms of communication of good issues must be examined within the framework of change that mediatization produces on the expressive and organizational modalities of insti-tutions and individuals. It is necessary to consider the impact of media hype on the commu-nication of good issues, taking into account how the transmission of good issues has changed, in fact they - now - spread through social media, are supported by individual moti-vations and have a range of increasingly broader action. In this new guise the communication of good issues is called “antifragile” and its expressive modalities are defined as communica-tion voice.
URI: http://www.cussoc.it/index.php/journal/issue/archive
http://elea.unisa.it:8080/xmlui/handle/10556/3311
http://dx.doi.org/10.14273/unisa-1561
ISSN: 2531-3975
È visualizzato nelle collezioni:Culture e Studi del Sociale. Vol. 3, n. 2 (2018)

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