1. Elea
  2. Dipartimenti e Centri di ricerca UniSA. Pubblicazioni scientifiche
  3. Culture e Studi del Sociale
  4. Culture e Studi del Sociale. Vol. 5, n. 2 (2020)
Utilizza questo identificativo per citare o creare un link a questo documento: http://elea.unisa.it/xmlui/handle/10556/4821
Abstract: The contemporary electoral campaign, that became increasingly permanent with the Net, suggests studying the field of political communication in terms of strategies for social me-dia activities. By a quantitative content analysis approach, in this paper it is proposed an examination of behaviors from political leaders of Lega, M5S and PD for Facebook and Twitter posts during the 2018 campaign for national elections. The expected results of this study aim to recap leadership and disintermediation values of each political actor analyzing the differences marked out from the multidimensional analysis in terms of selected issues, posting methods, and, more in general, communication strategies.
È visualizzato nelle collezioni:Culture e Studi del Sociale. Vol. 5, n. 2 (2020)

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