| dc.contributor.author | Bernardo, Claudia | |
| dc.date.accessioned | 2019-07-02T09:14:23Z | |
| dc.date.available | 2019-07-02T09:14:23Z | |
| dc.date.issued | 2019 | |
| dc.identifier.citation | Bernardo, C. (2019). "Corporate blogging e motivazione del personale: paradigmi e prospettive verso un sistema di CRM per la valutazione dell’engagement dei dipendenti." Culture e Studi del Sociale, 4(1): 95-108 | it_IT |
| dc.identifier.issn | 2531-3975 | it_IT |
| dc.identifier.uri | http://www.cussoc.it/index.php/journal/issue/archive | it_IT |
| dc.identifier.uri | http://elea.unisa.it:8080/xmlui/handle/10556/3316 | |
| dc.identifier.uri | http://dx.doi.org/10.14273/unisa-1566 | |
| dc.description.abstract | Starting from the assumption that motivation moves people and people move the business through their performances, this work aims to offer a preliminary examination of the blogging phenomenon, then it focuses on corporate blogging as a tool to generate staff motivation and feed Customer Relationship Management (CRM) internal programs for the employees. The well-known familiarity with the digital conversations, offered by the web, seems a good prerequisite for not excluding blogging from the opportunities for conversation with the public inside the organization, using it as a stimulus for the satisfaction and care of the employee. Along this way new possible multidisciplinary research paths open up. | it_IT |
| dc.format.extent | P. 95-108 | it_IT |
| dc.language.iso | it | it_IT |
| dc.source | UniSa. Sistema Bibliotecario di Ateneo | it_IT |
| dc.subject | Corporate blogging | it_IT |
| dc.subject | Engagement | it_IT |
| dc.subject | CRM | it_IT |
| dc.title | Corporate blogging e motivazione del personale | it_IT |
| dc.type | Journal Article | it_IT |
