| dc.description.abstract | The "Made in Italy" has taken the contours of a real brand, known worldwide and
synonymous with high quality, specialization, elegance and personality of the
products. It was, therefore, strongly warned the need to protect the "Made in Italy"
from possible counterfeiting, as the false "Made in Italy" and the phenomenon of
Italian Sounding strongly damage the Italian economy, becoming, sometimes, also
dangerous for the health of consumers.
This thesis aims to highlight the potential of quality agri-food products,
demonstrating how quality can be a winning competitive strategy to allow SMEs to
compete in the global market. Through a careful examination of the European and
national legislation of reference, the opposing guidelines that characterize the
production and marketing processes of quality products are highlighted, sometimes
aimed at encouraging the internationalization of production, sometimes at
protecting local products.
In light of this, it seems right to look overseas, in particular at the United States,
one of the countries that most appreciates and at the same time imitates the food
products "Made in Italy". [...] [edited by Author] | it_IT |
