I linguaggi della comunicazione sociale: storytelling e cittadini del web

Abstract

The article reconstructs the historical stages that the social communication has faced and the context where it works. It outlines the social, media, technological, cultural, economic environment and the imaginaries in which these communication flows have developed their effects. The analysis achieves to a definition of a connected public culture in which the forms of individual cultural production become public language that “contaminates” the representations professionally constructed.