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http://elea.unisa.it/xmlui/handle/10556/3316Record completo di tutti i metadati
| Campo DC | Valore | Lingua |
|---|---|---|
| dcterms.contributor.author | Bernardo, Claudia | - |
| dc.date.accessioned | 2019-07-02T09:14:23Z | - |
| dc.date.available | 2019-07-02T09:14:23Z | - |
| dcterms.date.issued | 2019 | - |
| dcterms.identifier.citation | Bernardo, C. (2019). "Corporate blogging e motivazione del personale: paradigmi e prospettive verso un sistema di CRM per la valutazione dell’engagement dei dipendenti." Culture e Studi del Sociale, 4(1): 95-108 | it_IT |
| dcterms.identifier.issn | 2531-3975 | it_IT |
| dcterms.identifier.uri | http://www.cussoc.it/index.php/journal/issue/archive | it_IT |
| dcterms.identifier.uri | http://elea.unisa.it:8080/xmlui/handle/10556/3316 | - |
| dcterms.identifier.uri | http://dx.doi.org/10.14273/unisa-1566 | - |
| dc.description.abstract | Starting from the assumption that motivation moves people and people move the business through their performances, this work aims to offer a preliminary examination of the blogging phenomenon, then it focuses on corporate blogging as a tool to generate staff motivation and feed Customer Relationship Management (CRM) internal programs for the employees. The well-known familiarity with the digital conversations, offered by the web, seems a good prerequisite for not excluding blogging from the opportunities for conversation with the public inside the organization, using it as a stimulus for the satisfaction and care of the employee. Along this way new possible multidisciplinary research paths open up. | it_IT |
| dcterms.format.extent | P. 95-108 | it_IT |
| dc.language.iso | it | it_IT |
| dcterms.source | UniSa. Sistema Bibliotecario di Ateneo | it_IT |
| dcterms.subject | Corporate blogging | it_IT |
| dcterms.subject | Engagement | it_IT |
| dcterms.subject | CRM | it_IT |
| dcterms.title | Corporate blogging e motivazione del personale | it_IT |
| dcterms.type | Journal Article | it_IT |
| È visualizzato nelle collezioni: | Culture e Studi del Sociale. Vol. 4, n. 1 (2019) | |
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