Innovación empresarial y uso de la guadua en la región del eje cafetero colombiano

Abstract

Entrepreneurship plays an important role in countries' development. In recent years, it has taken on more strength by becoming one of the most significant growth engines in a nation. The Colombian entrepreneurial context is characterized by having a higher percentage of MiPymes. Regarding their survival, it is the micro-enterprises that survive less than the big ones. This entrepreneurial context is aligned with ones of the Latin America and the Caribbean region, evidencing a need to work on strengthening strategies for initiating and consolidating enterprises. Our thesis aims to propose a process for the development of entrepreneurship focused on people through the methodology of Design Thinking, applied on the use of guadua in the Colombian Coffee Axis. In the first chapter, we developed the concept of innovation with its different postulates and presented the methodology of Design Thinking. In the second chapter, we described the entrepreneurial and innovative context of the Colombian Coffee Axis with its characteristics and the institutional supports offered. In the third chapter, we considered the uses, properties and context of bamboo and guadua in Colombia. Then, in the fourth chapter, we established our path through an entrepreneurial project. Finally, we concluded by considering the tools of Design Thinking that are adapted to the business context of the country, investigating its effectiveness in the development of innovation and entrepreneurship. [edited by Author]