Opportunities of the Social Media in Music Broadcast as Correlate of Income Generation among Youth in Nigeria

Abstract

This study examines the opportunities presented by the social media in the broadcast of music. We review the extent to which the social media have become a veritable platform for most music artiste to gain access to a wider market due to its networking practice ongoing globally. The connection between music broadcast and the numerous social media aligned with the philosophy of human capital development. Gainfully engaged is a form of security for the individual who understands the opportunities available in the social media. Despite the fact that the social media have become the main stay of communication and social interaction, much is not known about the social media for music broadcast among youth in Nigeria; whereas, its platforms are used in the business world, education, health, reporting scientific findings, among many other opportunities. Thus, it is the general objective of the paper to address the role social media play in the broadcast of music. It specifically examines how broadcast of music in the social media promote financial security for music artistes in Nigeria. The review of related literature is hinged on the theory of Stimulus Response. The theory guides the theoretical exploration and conceptual analytical method used for this study. Evidence based study points to the fact that music broadcast via the social media is easy, faster and cost effective. Findings also revealed that greater population in society have account with many social media platform, making it possible to reach a large audience from the comfort of one’s home just by a click. Therefore, the study conclude that social media provides opportunity for music broadcast as it is a source of income generation for many young adult in Nigeria. The study recommends that music artistes should seize the opportunity of the social media for their music broadcast.