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Items 41-54 di 54
Employer branding e talento come leve di innovazione e differenziazione competitiva
(Universita degli studi di Salerno, 2013-06-12)
Le organizzazioni si trovano oggi ad affrontare una pressione competitiva crescente la cui
articolazione ha influenzato e modificato le dinamiche di funzionamento ‘tradizionale’ dei
rapporti di mercato rendendo necessario ...
La mappa della pianificazione e la bussola del controllo per orientare la Performance nella P.A.
(Universita degli studi di Salerno, 2014-05-09)
Negli ultimi anni la PA italiana ha vissuto un periodo di forte spinta al cambiamento, all’innovazione ed alla modernizzazione che si è tradotto in un sempre maggiore orientamento alla misurazione (performance), ...
Costruzione di un modello operativo per valutare e migliorare la CSR communication sulle Corporate Facebook Pages
(Universita degli studi di Salerno, 2018-05-02)
The thesis aims to develop and implement an operational model to identify, assess and improve the requirements of CSR communication and, consequently, increase legitimacy on Corporate Facebook Pages.
The study is divided ...
La Governance nel settore sanitario in ottica Service - Dominant Logic: un’analisi empirica
(Universita degli studi di Salerno, 2017-03-15)
PURPOSE:
The work, based on an analysis of the scientific contributions aimed at examining the models of
governance of the public sector and the service systems, aims to identify the determinants of patient
satisfaction ...
The new shape of fundraisng: a change in financing and harnessing both entrepreneurial and social needs
(Universita degli studi di Salerno, 2017-04-20)
The interest among scholars about social impact is growing faster, because of nowadays changes in the entrepreneurial
and business framework. Taking the necessary differences, the study about the new emerging social ...
Patrimonio culturale e identità dei luoghi: un binomio vincente per la competitività territoriale.
(Universita degli studi di Salerno, 2018-07-05)
The aim of the present thesis was to highlight how the competitiveness of the actors operating in a territory depends strictly on the heritage culture and the identity of the place it self, well-settled concepts in literature ...
How sense of power shapes consumers’ evaluative judgements and decisions
(Universita degli studi di Salerno, 2019-06-06)
It is consumers’ perceived power (i.e. sense of power), and not their objective power, that directly triggers
psychological and behavioral consequences. Across three experiments, by employing different types of
experimental ...
La co-creazione del valore come costrutto multidimensionale. epistemologia e misurazione
(Universita degli studi di Salerno, 2019-07-09)
The study proposes the adoption of a synthesis view to the exploration of value co-creation according to a “meta”- ecosystems perspective that takes into account the theoretical and epistemological complexity of the ...
Open Government Data to improve Public Service Quality: an empirical validation through a Structural Equation Model
(Universita degli studi di Salerno, 2019-06-28)
Objective: The thesis focuses on the concept of Open Government Data (OGD) as a new approach to the management of public administrations (Pereira et al., 2017; Wang and Lo, 2016; Zuiderwijk and Janssen, 2014; Attard et ...
The emergence of the anti-branding trend: theoretical and empirical investigations
(Universita degli studi di Salerno, 2019-05-26)
This thesis seeks to contribute to the extant knowledge about the relatively new problem of consumer’s anti-branding actions. More specifically, it explores why consumers assume adversely behaviours towards brands and how ...
Strategic public management for sme competitiveness in processes of internationalisation of the italian economy
(Universita degli studi di Salerno, 2019-01-25)
With respect to the achievement of the research goals inherent to the Doctoral Thesis, it was considered opportune in PART ONE to examine developments in processes of internationalisation in Italy, with a focus on ...
Smart city e sviluppo del territorio. Matera 2019: un'esperienza di successo
(Universita degli studi di Salerno, 2020-06-18)
The research is focused on smart cities as an evolution of territorial marketing and has the aim of analyse the
specific role within the process of local development.
Focus is on urban dimension as a functional level ...
Corporate profiling: text analytics for employability skills mining
(Universita degli studi di Salerno, 2021-11-02)
In the current scenario, the increasing attention to big data realities is causing firms to develop new tools for corporate management, touching several realities from the marketing compart to the HR management. In the ...
Emotional artificial intelligence: detecting and managing customer emotions in automated customer service
(Universita degli studi di Salerno, 2021-06-10)
Among the distinctive features of the human race are the ability to feel emotions and to be empathetic
with others. These features are strictly related to the concept of emotional intelligence (EI). In this
thesis, the ...