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I fattori che influenzano il successo del co-branding nella prospettiva del consumatore. Le interazioni tra coerenza e categorie di prodotto 

Di Carluccio, Danila (2013-07-22)
The subject of this research is co-branding, defined as an alliance between two or more known brands that are presented simultaneously to the consumer, giving rise to a new offer or an offer perceived as different from the ...
EleA themes by Ugsiba
 

 

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AuthorDi Carluccio, Danila (1)Subject
Brand fit (1)
Co-branding (1)
SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE (1)
... View MoreDate Issued
2013 (1)
Has File(s)Yes (1)
EleA themes by Ugsiba