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Il family brand nella comunicazione online: asset o liability? 

Santulli, Rosalia (Universita degli studi di Salerno, 2014-05-28)
Il lavoro di ricerca si inserisce nel controverso dibattito internazionale sulla relazione tra family involvement e performance, introducendo, quale variabile moderatrice della relazione, le strategie di branding adottate ...
EleA themes by Ugsiba
 

 

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Author
Santulli, Rosalia (1)
SubjectBranding strategies (1)Family involument (1)
Performance (1)
SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE (1)
... View MoreDate Issued2014 (1)Has File(s)Yes (1)
EleA themes by Ugsiba