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Il family brand nella comunicazione online: asset o liability?
(2014-05-28)
The research fits in the international debate on the relationship between family
involvement and performance, by introducing the branding strategies as moderating
variable. Thus, the study approaches the problem by adopting ...
La mappa della pianificazione e la bussola del controllo per orientare la Performance nella P.A.
(2014-05-09)
In recent years, the Italian public administration has experienced a period of strong changes, innovation
and modernization that has resulted in an increasing orientation to the measurement (performance),
communication ...