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L’approccio strategico al mobile marketing. Un’indagine empirica sui clienti “Poste Mobile”
(Universita degli studi di Salerno, 2017-05-25)
Il lavoro di tesi riflette sulla diffusione del fenomeno mobile in Italia. Dopo una panoramica generale sullo sviluppo di questa tecnologia, vengono trattati il rinnovato approccio dei consumatori nel processo d'acquisto ...
L’employee engagement negli Enti pubblici. Il caso INPS di Salerno
(Universita degli studi di Salerno, 2017-04-10)
Obiettivi. Il lavoro ha ridefinito il modello concettuale dell’employee engagement, individuando le dimensioni pratiche che lo rendono applicabile all’interno della pubblica amministrazione. L’obiettivo della ricerca è ...
Cyber security risk management nei servizi pubblici strategici
(Universita degli studi di Salerno, 2017-04-19)
The global digital network, with its ability to communicate directly and in real time between people in every part of the planet, is a formidable tool to develop relationships and realize exchange of information and ...
The new shape of fundraisng: a change in financing and harnessing both entrepreneurial and social needs
(Universita degli studi di Salerno, 2017-04-20)
The interest among scholars about social impact is growing faster, because of nowadays changes in the entrepreneurial
and business framework. Taking the necessary differences, the study about the new emerging social ...
Patrimonio culturale e identità dei luoghi: un binomio vincente per la competitività territoriale.
(Universita degli studi di Salerno, 2018-07-05)
The aim of the present thesis was to highlight how the competitiveness of the actors operating in a territory depends strictly on the heritage culture and the identity of the place it self, well-settled concepts in literature ...
La co-creazione del valore come costrutto multidimensionale. epistemologia e misurazione
(Universita degli studi di Salerno, 2019-07-09)
The study proposes the adoption of a synthesis view to the exploration of value co-creation according to a “meta”- ecosystems perspective that takes into account the theoretical and epistemological complexity of the ...
Open Government Data to improve Public Service Quality: an empirical validation through a Structural Equation Model
(Universita degli studi di Salerno, 2019-06-28)
Objective: The thesis focuses on the concept of Open Government Data (OGD) as a new approach to the management of public administrations (Pereira et al., 2017; Wang and Lo, 2016; Zuiderwijk and Janssen, 2014; Attard et ...
The emergence of the anti-branding trend: theoretical and empirical investigations
(Universita degli studi di Salerno, 2019-05-26)
This thesis seeks to contribute to the extant knowledge about the relatively new problem of consumer’s anti-branding actions. More specifically, it explores why consumers assume adversely behaviours towards brands and how ...