Il lavoro di tesi riflette sulla diffusione del fenomeno mobile in Italia. Dopo una panoramica generale sullo sviluppo di questa tecnologia, vengono trattati il rinnovato approccio dei consumatori nel processo d'acquisto ...

Obiettivi. Il lavoro ha ridefinito il modello concettuale dell’employee engagement, individuando le dimensioni pratiche che lo rendono applicabile all’interno della pubblica amministrazione. L’obiettivo della ricerca è ...

The global digital network, with its ability to communicate directly and in real time between people in every part of the planet, is a formidable tool to develop relationships and realize exchange of information and ...

The interest among scholars about social impact is growing faster, because of nowadays changes in the entrepreneurial and business framework. Taking the necessary differences, the study about the new emerging social ...

The aim of the present thesis was to highlight how the competitiveness of the actors operating in a territory depends strictly on the heritage culture and the identity of the place it self, well-settled concepts in literature ...

This thesis seeks to contribute to the extant knowledge about the relatively new problem of consumer’s anti-branding actions. More specifically, it explores why consumers assume adversely behaviours towards brands and how ...