Browsing Economia e politiche dei mercati e delle imprese by Author "Siano, Alfonso"
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Costruzione di un modello operativo per valutare e migliorare la CSR communication sulle Corporate Facebook Pages
(Universita degli studi di Salerno, 2018-05-02)The thesis aims to develop and implement an operational model to identify, assess and improve the requirements of CSR communication and, consequently, increase legitimacy on Corporate Facebook Pages. The study is divided ... -
How sense of power shapes consumers’ evaluative judgements and decisions
(Universita degli studi di Salerno, 2019-06-06)It is consumers’ perceived power (i.e. sense of power), and not their objective power, that directly triggers psychological and behavioral consequences. Across three experiments, by employing different types of experimental ...
