Browsing Economia e politiche dei mercati e delle imprese by Subject "Consumer behavior"

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    • How sense of power shapes consumers’ evaluative judgements and decisions 

      Sardanelli, Domenico (Universita degli studi di Salerno, 2019-06-06)
      It is consumers’ perceived power (i.e. sense of power), and not their objective power, that directly triggers psychological and behavioral consequences. Across three experiments, by employing different types of experimental ...