Sfoglia Marketing e comunicazione per Soggetto "Customer satisfaction"
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Allineamento strategico e customer satisfaction: la BSC come soluzione per il credito cooperativo
(Universita degli studi di Salerno, 2012-04-24)The study deals with a crucial theme in marketing studies: the customer satisfaction. The purpose is not only to notice the importance of this theme, especially in the current economical juncture in which the crisis affects ... -
Innovative Communication Trends in the Public Administration – a Democratic Marketing Tool or Just Another Fallacy
(Universita degli studi di Salerno, 2011-05-18)Institutional communication has been a controversial issue for many years now in Italy; at least as concerns the difficult challenge of putting effective communication on a national scale between the citizenship and the ...
