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Innovative communication trends in the Public Administration – a democratic marketing tool or just another fallacy 

Galvin, Maureen (Universita degli studi di Salerno, 2011-05-18)
Institutional communication has been a controversial issue for many years now in Italy; at least as concerns the difficult challenge of putting effective communication on a national scale between the citizenship and the ...
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Brand value, marketing investments and capital structure. An empirical analysis 

De Luca, Roberto (Universita degli studi di Salerno, 2011-05-05)
An ever growing number of businesses is becoming aware that one of the highest value business assets in the current competitive context is the brand associated with a company’s products or services. In a world which is ...
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Le PMI della Provincia di Salerno: caratteristiche e approcci 

De Sio, Alessandra (Universita degli studi di Salerno, 2011-04-06)
Nonostante la letteratura accademica abbia sancito l’impossibilità di scindere le aziende dalla loro comunicazione, dimostrando, inoltre, che il vantaggio competitivo oggi risiede nel governare strategicamente le relazioni ...
EleA themes by Ugsiba
 

 

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AuthorDe Luca, Roberto (1)De Sio, Alessandra (1)Galvin, Maureen (1)SubjectSECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE (3)Brand equity (1)Capital structure (1)Communication (1)Comunicazione aziendale (1)Corporate identity (1)Customer satisfaction (1)Piccole Medie Imprese (1)Transparency (1)... View MoreDate Issued
2011 (3)
Has File(s)Yes (3)
EleA themes by Ugsiba