Institutional communication has been a controversial issue for many years now in Italy; at least as concerns the difficult challenge of putting effective communication on a national scale between the citizenship and the ...

An ever growing number of businesses is becoming aware that one of the highest value business assets in the current competitive context is the brand associated with a company’s products or services. In a world which is ...

Nonostante la letteratura accademica abbia sancito l’impossibilità di scindere le aziende dalla loro comunicazione, dimostrando, inoltre, che il vantaggio competitivo oggi risiede nel governare strategicamente le relazioni ...