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Allineamento strategico e customer satisfaction: la BSC come soluzione per il credito cooperativo 

Bernardo, Claudia (Universita degli studi di Salerno, 2012-04-24)
Il progetto di ricerca affronta un tema cruciale negli studi di marketing: la soddisfazione del cliente. L’intento non è soltanto quello di rilevare l’importanza del tema della soddisfazione, specialmente nell’attuale ...
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Innovative communication trends in the Public Administration – a democratic marketing tool or just another fallacy 

Galvin, Maureen (Universita degli studi di Salerno, 2011-05-18)
Institutional communication has been a controversial issue for many years now in Italy; at least as concerns the difficult challenge of putting effective communication on a national scale between the citizenship and the ...
EleA themes by Ugsiba
 

 

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AuthorBernardo, Claudia (1)Galvin, Maureen (1)Subject
Customer satisfaction (2)
SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE (2)Allineamento strategico (1)Balanced scorecard (1)Communication (1)Transparency (1)... View MoreDate Issued2011 (1)2012 (1)Has File(s)Yes (2)
EleA themes by Ugsiba