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Brand value, marketing investments and capital structure. An empirical analysis 

De Luca, Roberto (Universita degli studi di Salerno, 2011-05-05)
An ever growing number of businesses is becoming aware that one of the highest value business assets in the current competitive context is the brand associated with a company’s products or services. In a world which is ...
EleA themes by Ugsiba
 

 

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Author
De Luca, Roberto (1)
SubjectBrand equity (1)Capital structure (1)
SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE (1)
... View MoreDate Issued
2011 (1)
Has File(s)Yes (1)
EleA themes by Ugsiba