The study deals with a crucial theme in marketing studies: the customer satisfaction. The purpose is not only to notice the importance of this theme, especially in the current economical juncture in which the crisis affects ...

The topical issues related to internationalization - which is a competitive constraint that no firm can escape - and to female entrepreneurship - a synthesis of varied and diverse pool of skills, abilities, personal and ...

In terms of output of the process of socialisation for the construction of shared opinions and social consensus, Corporate Reputation, based on a close network of information exchanges is in effect, the product of a process ...

Micro, small and medium-sized enterprises (SMEs) are the engine of the European economy, yet few research has examined their relation with marketing and communication activities. In order to fill this gap, this study aims ...