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Back to basics. Green Brand Equity e Sostenibilità. Un’analisi empirica nel settore delle acque minerali in Italia 

Buongiorno, Anna Luisa (2014-06-03)
The environmental and social innovation is becoming the engine for the growth of the business and brand values . The Future of Business is the business sustainable while maintaining the integrity in the business and ...
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Managing the experience co-creation in tourism 

Buonincontri, Piera (2014-05-27)
La co-creazione è oramai riconosciuto in letteratura quale processo in grado di incidere positivamente sulla soddisfazione del consumatore e, di conseguenza, sul successo delle aziende. Nonostante ciò, gli studi teorici ...
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Il family brand nella comunicazione online: asset o liability? 

Santulli, Rosalia (2014-05-28)
The research fits in the international debate on the relationship between family involvement and performance, by introducing the branding strategies as moderating variable. Thus, the study approaches the problem by adopting ...
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Il ruolo del Chief Executive Officer (CEO) ai fini della corporate communication e della reputazione aziendale. Una web survey nel contesto italiano 

Conte, Francesca (2014-11-07)
The research aims to analyze the role of Chief Executive Officer (CEO) in corporate communication and his degree of involvement in corporate reputation management through the opinions and activities of CEOs in italian ...
EleA themes by Ugsiba
 

 

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AuthorBuongiorno, Anna Luisa (1)Buonincontri, Piera (1)Conte, Francesca (1)Santulli, Rosalia (1)SubjectSECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE (4)Brand equity (1)Branding strategies (1)CEO reputation (1)Corporate communication (1)Corporate reputation (1)Family involument (1)Path analysis (1)Performance (1)Sostenibilità del brand (1)... View MoreDate Issued
2014 (4)
Has File(s)
Yes (4)
EleA themes by Ugsiba