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Il marketing e la comunicazione nelle piccole e medie imprese. Uno studio comparativo su un campione di imprese italiane (PMI) e su un campione di imprese inglesi (SMEs) 

Tuccillo, Carmela (2012-05-15)
Micro, small and medium-sized enterprises (SMEs) are the engine of the European economy, yet few research has examined their relation with marketing and communication activities. In order to fill this gap, this study aims ...
EleA themes by Ugsiba
 

 

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AuthorTuccillo, Carmela (1)Subject
Comunicazione (1)
Marketing (1)
PMI (1)SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE (1)... View MoreDate Issued2012 (1)Has File(s)
Yes (1)
EleA themes by Ugsiba