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“Rumour has it…”. La comunicazione informale nel sistema economico: dal buzz marketing all’aggiotaggio
(Universita degli studi di Salerno, 2015-05-07)
In contrast to the persuasiveness of a public discourse, or with the universal vocation of journalism, the gossip (always underestimated, ignored or even despised for being informal and petty act) should be thought of as ...