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SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE (5)
Amministrazioni pubbliche (1)
Anti-branding (1)
Brand hate (1)
Brand management (1)
Co-creazione del valore (1)
Consumer behavior (1)
Consumer brand relationship (Cbr) (1)
Consumer empowerment (1)
Cross-case analysis (1)
Decision making (1)
Epistemologia (1)
Italian economy (1)
Modello di equazioni strutturali (MES) (1)
Open government data (OGD) (1)
Power (1)
Pubblica amministrazione (PA) (1)
Public management (1)
Public service quality (1)
Resistance to marketing (1)
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