Browsing Management and Information Technology by Title
Now showing items 15-17 of 17
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The emergence of the anti-branding trend: theoretical and empirical investigations
(Universita degli studi di Salerno, 2019-05-26)This thesis seeks to contribute to the extant knowledge about the relatively new problem of consumer’s anti-branding actions. More specifically, it explores why consumers assume adversely behaviours towards brands and how ... -
The new shape of fundraisng: a change in financing and harnessing both entrepreneurial and social needs
(Universita degli studi di Salerno, 2017-04-20)The interest among scholars about social impact is growing faster, because of nowadays changes in the entrepreneurial and business framework. Taking the necessary differences, the study about the new emerging social ... -
The rise of Intellectual Capital reporting. The relevance of IC disclosure in Italian Universities
(Universita degli studi di Salerno, 2018-02-22)This thesis is the result of the research work carried out during the three years of PhD in Public Sector Accounting at the University of Salerno under the supervision of prof. Tartaglia Polcini, and during the four months, ...
