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dc.contributor.authorBernardo, Claudia
dc.date.accessioned2019-07-02T09:14:23Z
dc.date.available2019-07-02T09:14:23Z
dc.date.issued2019
dc.identifier.citationBernardo, C. (2019). "Corporate blogging e motivazione del personale: paradigmi e prospettive verso un sistema di CRM per la valutazione dell’engagement dei dipendenti." Culture e Studi del Sociale, 4(1): 95-108it_IT
dc.identifier.issn2531-3975it_IT
dc.identifier.urihttp://www.cussoc.it/index.php/journal/issue/archiveit_IT
dc.identifier.urihttp://elea.unisa.it:8080/xmlui/handle/10556/3316
dc.identifier.urihttp://dx.doi.org/10.14273/unisa-1566
dc.description.abstractStarting from the assumption that motivation moves people and people move the business through their performances, this work aims to offer a preliminary examination of the blogging phenomenon, then it focuses on corporate blogging as a tool to generate staff motivation and feed Customer Relationship Management (CRM) internal programs for the employees. The well-known familiarity with the digital conversations, offered by the web, seems a good prerequisite for not excluding blogging from the opportunities for conversation with the public inside the organization, using it as a stimulus for the satisfaction and care of the employee. Along this way new possible multidisciplinary research paths open up.it_IT
dc.format.extentP. 95-108it_IT
dc.language.isoitit_IT
dc.sourceUniSa. Sistema Bibliotecario di Ateneoit_IT
dc.subjectCorporate bloggingit_IT
dc.subjectEngagementit_IT
dc.subjectCRMit_IT
dc.titleCorporate blogging e motivazione del personaleit_IT
dc.typeJournal Articleit_IT
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