Patrimonio culturale e identità dei luoghi: un binomio vincente per la competitività territoriale.
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The aim of the present thesis was to highlight how the competitiveness of the actors operating in a territory depends strictly on the heritage culture and the identity of the place it self, well-settled concepts in literature but still need empirical validation. Therefore, the first part of the present work illustrates some theoretical references to the concept of identity and landscape, both complex and polysyllabic notions, whose meanings can be fully understood only by adopting a point of view Multidisciplinary. On the Identity some points of convergence are shown on which they agree the main disciplines that are employed, from anthropology to psychology and sociology. This is a concept that recalls at the same time the idea of equality and that of difference, it is a construct in constant becoming and never given forever, it is a process that has a social nature, developing in the interaction with the other members of the group that you are part of. As far as the notion of landscape is concerned, the centrality within the geography has been brought to light, which has thoroughly explored both the objective and "material" dimensions – its being a set of physical elements – both subjective and "intangible", linked To the sphere of values and meanings attributed to it. Precisely this ambivalence makes it an object of study fascinating as complex, difficult to harness according to analytical criteria, especially with regard to the aspects related to Perception. ... [edited by Author]