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Allineamento strategico e customer satisfaction: la BSC come soluzione per il credito cooperativo
(2012-04-24)
The study deals with a crucial theme in marketing studies: the customer satisfaction. The
purpose is not only to notice the importance of this theme, especially in the current economical
juncture in which the crisis affects ...
Innovative Communication Trends in the Public Administration – a Democratic Marketing Tool or Just Another Fallacy
(2011-05-18)
Institutional communication has been a controversial issue for many years now in Italy; at least as concerns the difficult challenge of putting effective communication on a national scale between the citizenship and the ...