The Trump of «Make America Great Again»: A Further Populist Alternative? Between Latin American Influences and the Tradition of the People’s Party

Abstract

The present research article starts from the hypothesis of populism as a reaction to traditional representative democracy. As an acquisition by the people, of their own decision-making dimension. In this context, the Trump political case is analyzed with a qualitative methodology over its communicative strategy and the political measures of the early first months of his presidency aiming to place his belongings to the canons of the tradition of North American populism or even Latin American.