1. Elea
  2. Dipartimenti e Centri di ricerca UniSA. Pubblicazioni scientifiche
  3. Culture e Studi del Sociale
  4. Culture e Studi del Sociale. Vol. 3, n. 2 (2018)
Please use this identifier to cite or link to this item: http://elea.unisa.it/xmlui/handle/10556/3305
Abstract: Scientific communication today is experiencing a difficult transition, but the need to rethink oneʼs model to counteract the phenomenon of fake news and its effects is essential. Strategic communication is the answer to build a dialogue and a relationship with public opinion and to re-establish correct information on a sensitive issue such as that of vaccines. The flow of contents and fake news of the no vax can be defeated only with a long-term vision and able to field a counter flow of contents able to defuse the phenomenon of the eco-chambers and the spiral of silence. A complex challenge that requires method, model and strategy.
Appears in Collections:Culture e Studi del Sociale. Vol. 3, n. 2 (2018)

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