Utilizza questo identificativo per citare o creare un link a questo documento: http://elea.unisa.it/xmlui/handle/10556/3316

Abstract:

Starting from the assumption that motivation moves people and people move the business through their performances, this work aims to offer a preliminary examination of the blogging phenomenon, then it focuses on corporate blogging as a tool to generate staff motivation and feed Customer Relationship Management (CRM) internal programs for the employees. The well-known familiarity with the digital conversations, offered by the web, seems a good prerequisite for not excluding blogging from the opportunities for conversation with the public inside the organization, using it as a stimulus for the satisfaction and care of the employee. Along this way new possible multidisciplinary research paths open up.

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Culture e Studi del Sociale. Vol. 4, n. 1 (2019)

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