Please use this identifier to cite or link to this item:
http://elea.unisa.it/xmlui/handle/10556/3316
Title: | Corporate blogging e motivazione del personale |
Authors: | Bernardo, Claudia |
Keywords: | Corporate blogging;Engagement;CRM |
Issue Date: | 2019 |
Citation: | Bernardo, C. (2019). "Corporate blogging e motivazione del personale: paradigmi e prospettive verso un sistema di CRM per la valutazione dell’engagement dei dipendenti." Culture e Studi del Sociale, 4(1): 95-108 |
Abstract: | Starting from the assumption that motivation moves people and people move the business through their performances, this work aims to offer a preliminary examination of the blogging phenomenon, then it focuses on corporate blogging as a tool to generate staff motivation and feed Customer Relationship Management (CRM) internal programs for the employees. The well-known familiarity with the digital conversations, offered by the web, seems a good prerequisite for not excluding blogging from the opportunities for conversation with the public inside the organization, using it as a stimulus for the satisfaction and care of the employee. Along this way new possible multidisciplinary research paths open up. |
URI: | http://www.cussoc.it/index.php/journal/issue/archive http://elea.unisa.it:8080/xmlui/handle/10556/3316 http://dx.doi.org/10.14273/unisa-1566 |
ISSN: | 2531-3975 |
Appears in Collections: | Culture e Studi del Sociale. Vol. 4, n. 1 (2019) |
Files in This Item:
File | Description | Size | Format | |
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Bernardo, C. (2019).pdf | Culture e Studi del Sociale 2019, 4(1), 95-108 | 504,27 kB | Adobe PDF | View/Open |
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