Please use this identifier to cite or link to this item: http://elea.unisa.it/xmlui/handle/10556/3316
Title: Corporate blogging e motivazione del personale
Authors: Bernardo, Claudia
Keywords: Corporate blogging;Engagement;CRM
Issue Date: 2019
Citation: Bernardo, C. (2019). "Corporate blogging e motivazione del personale: paradigmi e prospettive verso un sistema di CRM per la valutazione dell’engagement dei dipendenti." Culture e Studi del Sociale, 4(1): 95-108
Abstract: Starting from the assumption that motivation moves people and people move the business through their performances, this work aims to offer a preliminary examination of the blogging phenomenon, then it focuses on corporate blogging as a tool to generate staff motivation and feed Customer Relationship Management (CRM) internal programs for the employees. The well-known familiarity with the digital conversations, offered by the web, seems a good prerequisite for not excluding blogging from the opportunities for conversation with the public inside the organization, using it as a stimulus for the satisfaction and care of the employee. Along this way new possible multidisciplinary research paths open up.
URI: http://www.cussoc.it/index.php/journal/issue/archive
http://elea.unisa.it:8080/xmlui/handle/10556/3316
http://dx.doi.org/10.14273/unisa-1566
ISSN: 2531-3975
Appears in Collections:Culture e Studi del Sociale. Vol. 4, n. 1 (2019)

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