Parole italiane in viaggio. Italianismi migranti. Interferenze linguistiche e storytelling

Abstract

The aim of this essay is to analyse the presence of Italian words belonging to the special language of gastronomy in the English Language. In recent years an important means in spreading Italianisms is due the Internet which is also able to create on line world communities interested in Italy, in its culture and in the Italian language as well. My attention is devoted to the analysis of those Italian words (borrowings and calques) found in the American websites of Eataly New York and Chicago as well as to the study of the new strategies used to communicate the Made in Italy through words and the storytelling of the products and of the connected positive system of values.