Utilizza questo identificativo per citare o creare un link a questo documento: http://elea.unisa.it/xmlui/handle/10556/6343
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dc.contributor.authorRuggeri, Alessia Anna Serena
dc.date.accessioned2023-02-01T17:10:48Z
dc.date.available2023-02-01T17:10:48Z
dc.date.issued2022
dc.identifier.citationRuggeri, A. A. S. (2022). El uso del meme en las elecciones del 4-M: estudio de las estrategias argumentativas y de proyección de imagen de Isabel Ayuso como can-didata y alcaldesa de Madrid. Cultura Latinoamericana, 35(1), pp. 230-264. DOI: http://dx.doi.org/10.14718/CulturaLatinoam.2022.35.1.12it_IT
dc.identifier.issn2346-0326it_IT
dc.identifier.urihttps://editorial.ucatolica.edu.co/index.php/RevClat/article/view/4730/4208it_IT
dc.identifier.urihttp://elea.unisa.it:8080/xmlui/handle/10556/6343
dc.identifier.urihttp://dx.doi.org/10.14273/unisa-4424-
dc.description.abstractThe present paper aims to delve deeper into the representation of women in public domains on 3.0 platforms. Specifically, emphasis will be placed on the multimodal discursive analysis in the pre-vote and post-election phase of Isabel Ayuso’s candidacy in the 4-M elections through the analy-sis of political memes. Among the strategies used by both politicians and users of social networks, the meme is characterized as the most power-ful instrument when it comes to producing a message. At the same time is also a genre through which the political adversary is represented by means of communication rules that eradicate what is known as ‘pop com-munication’. In this context, we ask ourselves what is the representation of women in political domains in memes, what are the strategies used to represent their figure and if they undergo any change between the elec-toral campaign and post-electoral phases.it_IT
dc.format.extentP. 230-264it_IT
dc.language.isootherit_IT
dc.rightsCC BY-NC-SAit_IT
dc.sourceUniSa. Sistema Bibliotecario di Ateneoit_IT
dc.subject4-M electionsit_IT
dc.subjectPolitical memeit_IT
dc.subjectSocial imageit_IT
dc.subjectIsabel Díaz Ayusoit_IT
dc.titleEl uso del meme en las elecciones del 4-M: estudio de las estrategias argumentativas y de proyección de imagen de Isabel Ayuso como can-didata y alcaldesa de Madridit_IT
dc.typeJournal Articleit_IT
dc.relation.ispartofjournalCultura Latinoamericana. Revista de estudios interculturalesit_IT
dc.identifier.e-issn2539-0791it_IT
dc.identifier.doihttp://dx.doi.org/10.14718/CulturaLatinoam.2022.35.1.12it_IT
È visualizzato nelle collezioni:Cultura Latinoamericana. Vol. 35 Núm. 1 (enero - junio 2022)

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