The Political Communication of Italia Viva on Instagram: From its Formation to the COVID-19 Emergency

Abstract

On 16th September 2019, Matteo Renzi in live recording announces his exit from PD and the formation of a new party called "Italia Viva". According tothese socialand political events, the research aims at understanding, throughan approach based on content analysis,what arethe main contentsconveyed by the Instagram page of Italia Viva in the initial phase of the birth of the party –from September 16 to February 19 -and if there are any differences in the communication strategy adopted during the COVID-19 emergency–from February 20 until June 3. The expected results of thestudy arefocused on analyzing the relationship between digital spaces, politics, and the pandemic, offering a detailed analysis of the consequences of the COVID-19 emergency onpolitics and the use of the media, contextualized in the communication strategies of the Italia Viva party.