Entre participación no institucionalizada, influencia social e interactividad: la estrategia comunicativa del M5S

Abstract

In consideration of the main literature in the field of political communication, and within the framework of currents of studies that highlight the significant potential of digital communication, and, rather, of the implementation of its tools in the field of strategic construction of political consensus, this chapter will analyze the techniques of political communication of the M5s in order to assess the relevance and success of maximizing the application of communicative innovation in the political sphere. A strategy that has properly characterized the movement, transforming it into a phenomenon capable of upsetting the Italian political landscape.