The environmental and social innovation is becoming the engine for the growth of the business and brand values . The Future of Business is the business sustainable while maintaining the integrity in the business and ...

La co-creazione è oramai riconosciuto in letteratura quale processo in grado di incidere positivamente sulla soddisfazione del consumatore e, di conseguenza, sul successo delle aziende. Nonostante ciò, gli studi teorici ...

The research fits in the international debate on the relationship between family involvement and performance, by introducing the branding strategies as moderating variable. Thus, the study approaches the problem by adopting ...

Entrepreneurship’s development – and the emergence of new companies that it involves – is the condition to promote technological and product’s innovations as well as economic development. Consequently, at the basis of ...

In recent years, the Italian public administration has experienced a period of strong changes, innovation and modernization that has resulted in an increasing orientation to the measurement (performance), communication ...

The research aims to analyze the role of Chief Executive Officer (CEO) in corporate communication and his degree of involvement in corporate reputation management through the opinions and activities of CEOs in italian ...