Sfoglia Marketing e comunicazione per Autore "De Luca, Roberto"
Items 1-1 di 1
-
Brand value, marketing investments and capital structure. An empirical analysis
De Luca, Roberto (Universita degli studi di Salerno, 2011-05-05)An ever growing number of businesses is becoming aware that one of the highest value business assets in the current competitive context is the brand associated with a company’s products or services. In a world which is ...