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Back to basics. Green Brand Equity e Sostenibilità. Un’analisi empirica nel settore delle acque minerali in Italia
(2014-06-03)
The environmental and social innovation is becoming the engine for the growth of the
business and brand values . The Future of Business is the business sustainable while
maintaining the integrity in the business and ...
Managing the experience co-creation in tourism
(2014-05-27)
La co-creazione è oramai riconosciuto in letteratura quale processo in grado di incidere
positivamente sulla soddisfazione del consumatore e, di conseguenza, sul successo delle aziende.
Nonostante ciò, gli studi teorici ...
Il family brand nella comunicazione online: asset o liability?
(2014-05-28)
The research fits in the international debate on the relationship between family
involvement and performance, by introducing the branding strategies as moderating
variable. Thus, the study approaches the problem by adopting ...
Il ruolo del Chief Executive Officer (CEO) ai fini della corporate communication e della reputazione aziendale. Una web survey nel contesto italiano
(2014-11-07)
The research aims to analyze the role of Chief Executive Officer (CEO) in
corporate communication and his degree of involvement in corporate reputation
management through the opinions and activities of CEOs in italian ...