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L’autenticità come vantaggio competitivo nei mercati della filiera discografica. Il caso di studio “Disclan Salerno”
(Universita degli studi di Salerno, 2016-07-19)
This thesis joins the field of management studies of music-industry enterprises. Throughout the development of the concept of the authenticity, the author tried to identify an alternative approach for the benefits of ...
L'altra "P" del marketing : il Public engagement come leva del marketing nell'era 2.0
(Universita degli studi di Salerno, 2016-07-20)
The role of universities in recent years is changing towards a proactive and utilitarian vision. Universities, State and Industry form a triple helix with the potential for economic and social development of the community. ...
Approccio relazionale e co-creazione di valore in sanità: il caso dell’Assistenza Domiciliare Integrata
(Universita degli studi di Salerno, 2016-10-11)
Aim – The work aims to analyse the National Heath Care Service (NHCS) in order to trace
pathways and evolutions that have produced its actual configuration. It highlights limitations of
traditional managerial models in ...